BUSINESS STUDIES (MPHIL)

OFFICE OF RESEARCH, INNOVATION & COMMERCIALZATION

RESULTS OF BUSINESS STUDIES MPHIL

Sr No	Student	Title
1	Saira Irum	The Impact of Customer Based Corporate Reputation and Consumer Perception of CSR on Customer Citizenship Behavior: A Mediated Model.
2	Amna Saeed Akkas	The Relationship Between Workplace Loneliness and Job Performance Through Affiliative Outcomes: Moderating Role of Emotional Culture.
3	Khadija Irfan	The Impact of Corporate Social Responsibility (CSR) on Purchase Intention: The Mediating Role of Brand Image and Customer Loyalty.
4	Ammarah Raza Khan	Impact of Authentic Leadership on Employees’ Work outcomes; A Mediation Model.
5	Hira Khan	Impact of Transformational Leadership on Employees’ Work Outcomes and Behavior: A Meditation Model.
6	Iqra Razzaq	Impact of Abusive Supervision on Turnover Intention: A Mediated Moderation Model.
7	Sana Ikram Khan	Understanding the Concept of Adaptive Selling Behavior in Retail Selling: Role of Customer Orientation and Motivation.
8	Ramsha Shahid	Alliance of Death Anxiety and Green Product Purchase Attitude with the Interceding Effect of Pro-Environmental Norm.
9	Varda Sharoon	Impact of Boundary Spanners’ knowledge Sharing on New Product Development Innovation: A Moderated Mediation Model
10	Aramish Kazmi	The Impact of workplace dignity on employee engagement: A mediated and moderated model
11	Kiran Jameel	Self-efficacious employees become more work engaged: A moderated mediation model and a sequential mediation model
12	Shaina Zafar	Impact of work family conflict on turnover intention and job stress: A moderating model
13	Momna Irfan	Impact of job crafting on work engagement: A mediated and moderated model
14	Abeeha Tahir	A Relationship Between Feedback Environment And Job Satisfaction: A Moderated Mediation Model
15	Tehniat Zafar	Consumer Brand Engagement Behaviors and Brand Loyalty Using Service Concept Newness :The Moderating Role of Relationship Length
16	Zahra Azhar	The Impact of Perceived Training and Development on Employee Intention to Stay. The Mediating Roles of Different Work Attitude.
17	Warda Javaid	Courage in Work Place: The Effect of Organization Level on the Relationship Between Behavioral Courage: Job Performance and Career Advancement
18	Muzna Faisal	The Impact of Preventive Coping on Business Traveler’s Work Life Balance: A Moderated Mediation Analysis.
19	Khadija Mehmood	The Impact of Online Brand Page Design Characteristics on Customer’s Purchase Intention: A Case Study of Daraz.PK.
20	Misha Noor	The Impact of Brand Prestige on Consumer-Brand Engagement in Social Media: A Case Study of Corporate Brands of Khaadi.
21	Tehreem Zafar	Consumer Perception of CSR and Purchase Intention: A Case Study of Sapphire.
22	Namra Jamshaid	Workplace Bullying and Employee Silence: A Dual Stage Moderated Mediation of Psychological Contract Violation, Benevolent Behavior and Positive Psychological Capital.
23	Warda Zafar	Analyzing the Relationship Between Unethical Leadership and Organizational Deviance: the Role of Leader-Member –Exchange.
24	Sumbal Hassan Khan	The Cost of Merger, Impact of Psychological Resilience, Relational Contract and Transactional Contract over Commitment to Organizational Change.
25	Adan Rana	Role of Learning Goal Orientation in Understanding the Mediation between Transformational Leadership and Creativity
26	Hina Javed	A Comprehensive Analysis of Corporate Governance Quality and its Impact on Financial Performance of Islamic Banks in Pakistan.
27	Nadia Khan	Dual Board Structure and Agency Relationship: A Comparison Between Islamic and Conventional Banks of Pakistan.
28	Sonia Nazar	Analysing The Determinants Of Bank Margins During the Various Regimes of Global Financial Crisis: Comparison of Conventional and Islamic Bank.
29	Vania Shafiq	Analysis of Relationship between Family Firm Image with Brand Loyalty and Purchase Intention.
30	Farahat Sibtain	The career oriented consequences of emotional intelligence
31	Hira Naeem	Impact of abusive supervision on work engagement through organizational dehumanization: A moderated mediation analysis
32	Bakhtawar Khalid	Impact of abusive supervision on workplace deviation: A mediated moderation analysis
33	Sania Saleem	How Smartphone advertising and Flow experience influence Consumer’s Purchase intention
34	Sarah Nishat	The impact of perceived benefits on permission marketing; A mediated moderation attitude and privacy concerns
35	Mehak Ali Anjum	Effect of Workplace Bullying on one of the Burnout components i.e. Reduced Professional Efficacy via Psychological Distress and Resilience.
36	Areej Ikhalq	Impact of brand familiarity of smartphones brands on purchase intention: A moderated mediation model
37	Noor Fatima Shahrukh	Impact of social media marketing of apparel brand on purchase intention
38	Sabeen Fatima Mazhar	Impact of firm directed drivers on purchase intention :A sequential mediation model
39	Maria Baber	The impact of attitude credibility and trust in blogger on purchase intention and relationship quality
40	Amber Munir	Impact of perceived consumer effectiveness on green purchase behavior: A moderated mediation model
41	Hina Abid	Building organic food identity through consumer motivational values
42	Sadaf Irshad	Efforts to reduce employees’ turnover intentions: An empirical study of Higher Education Institutions of Pakistan
43	Huda Humayun	Impact of Job Insecurity on Job Performance: A Moderated Mediation Model
44	Mahnoor Malik Awan	Impact of Workplace Bullying on Emotional Exhaustion: Moderated Mediation Model
45	Sahar Ghafoor	The Impact of Extraversion on Job Performance of Employees in Telecommunication Sector
46	Bakhtawar Raja	The Impact of Workplace Ostracism on Turnover Intention: A Moderated Mediation Model
47	Rida Zahra Kirmani	Impact of Brand Personality on Brand Loyalty: The Mediating Role of Self-Congruence and Brand Trust
48	Kaba Arshad	Relationship among Work Family Conflict, Psychological Distress, Psychological Capital, Supervisor Support in Telecommunication Sector of Pakistan
49	Mahnoor Khan	Knowledge Acquisition And Innovation Performance: A Moderated Mediation Analysis
50	Fatika Mubashir	Impact of Bank specific and Country specific variables on the Profitability of Private and Public banks: A panel data approach.
51	Anum Yazdani	Impact of Resilience on Career Satisfaction: Mediating Role of Work Engagement and Affective Organizational Commitment
52	Saima Akhtar	Impact of Career Adaptability on Life Satisfaction Through the Mediating Effect of Resilience and Orientation Towards Future
53	Khadija Zeeshan Kirmani	The Relationship between Customer Engagement and Word of Mouth on Social Media: Mediating Impact of Brand Relationship Quality and Brand Intimacy
54	Hafiza Jannat Jalil	Turning Customers into Content Creators (A Case of Foodpanda)
55	Hafiza Farwa Nawaz	Impact of Corruption on Financial Performance: An Analysis of Commercial Banks of Pakistan
56	Sana Arif	Impact of CSR disclosure on current and future financial performance: Evidence from Islamic banking sector of Pakistan.
57	Minahil Saqib	Impact of Trust on Customer Loyalty through Commitment and Customer Intimacy: The Moderating Role of Ego Involvement
58	Hira Naveed	Impact of Microeconomic and Macroeconomic factors on Stock Price Volatility: Evidence from Textile Sector of Pakistan.
59	Hibba Zahid	The Impact of Ethical Leadership on Job Satisfaction: A Moderated Mediation Model
60	Zarmeen Ali	Impact of Talent Management on Employee Retention through mediating effect of Job Embeddedness and Person-Organization Fit
61	Izza Ramzan	Showrooming and Web rooming: Investigating the consumer’s path to Purchase Intention.
62	Fizza Ramzan	Innovativeness and Involvement: An unexpected Purchase due to Referral Behavior.
63	Maham Shafiq	Does Beauty and Personal Connection counts in shaping consumer response during service encounter?
64	Hira Sami	“Should I purchase or not?” A Para Social Lens to predict Purchase Intention
65	Anam Shahid	Gamification and Consumer Loyalty: The role of Utilitarian and Hedonic Benefit.
67	Rubab Fatima	Tempted towards purchasing online! Social influence in impulsive purchase behavior
68	Hira Najam	Manager’s feeling of insecurity: A potential cause of Workplace Ostracism and Emotional Exhaustion