Business Studies (MPhil)
October 21, 2025 2025-10-21 6:39Business Studies (MPhil)
ORIC
KINNAIRD COLLEGE FOR WOMEN
RESEARCH REPOSITORY
YEAR 2022
| Sr. No | Student | Title of Research Report |
| 1. | Syeda Batool Abbas | Role Of Celebrities In Creating Brand Advocacy: An Analysis Of Social Media Users In Pakistan |
| 2. | Syeda Fatima Hussain | Investigation Of Healthcare Workers’ Psychological Health During COVID-19 Pandemic |
| 3. | Noor-ul-ain | Empirical Analysis Of Punitive Supervision On Turnover Intention: A Mediation Model |
| 4. | Madiha Atiq | Role Of Storytelling Content In Audience Engagement: A Sequential Mediation Model Via Reliability And Trust |
| 5. | Maryam Malik | Impact Of Social Media Word Of Mouth On Purchase Intentions Of Lawn Luxury Brands: A Sequential Mediation Model |
| 6. | Arooj Masood | Analyzing The Effect Of Social Interaction On Customer Perceived Value Of Relationship With Seller In Retailing: A Sequential Mediation |
| 7. | Anoosha Nazir | Pathway Linking Shelf Display Management To Post Purchase Regret |
| 8. | Malika Sajjad | Importance Of Food-Related Consumer Generated Content: The Behavioral Outcomes Of Social Media Sharing |
| 9. | Minahil Asif | Factors Affecting Impulse Buying Of Over-The-Counter Medicines-Mediating Role Of Consumer Urge To Buy |
| 10. | Sadaf Hashmi | Factors Affecting Employee Performance: A Mediation Analysis |
| 11. | Komal Shehzadi | Investigating The Impact Of High-Performance Work Practices On Employee Burnout With Justice And Role Conflict As Mediators And Mentoring As Moderator |
| 12. | Khaula Jamshaid | Employer Branding Orientation And Firm Performance: The Role Of Employee Experience |
