BUSINESS STUDIES (MPHIL)

OFFICE OF RESEARCH, INNOVATION & COMMERCIALZATION

RESULTS OF M. PHIL BUSINESS STUDIES

Sr NO	Student	Title
1	Sana Arif	Are Digital Influencers Capable of Swaying Purchase Intention In Pakistan?
2	Seerat Fatima	The Roles of Source Credibility in Creating Para Social Relationships in Product Interest: A Study of Social Media Users in Pakistan
3	Resham Abbas	Examining the Effect of Brand Experience on Brand Attachment: The Mediating Roles of Customer Satisfaction and Affective Commitment
4	Faryal Bajwa	Transformational Leadership and work Engagement: Exploring the Mediating Role of job Autonomy and Structural Empowerment
5	Syeda Amina Mukhtar	Impact of Social Media Marketing and Social Shopping on Impulse Buying: Mediating Role of Techno-Stress
6	Palwasha Asim	Evaluating the Potential for Slow Fashion in Pakistan- A step towards Sustainability
7	Rameen Ahmad	The influence of social media elements on brand image – the mediating role of consumer brand engagement.
8	Fizza Tahir	Influence of Social Media Advertising on Target Market Conversion
9	Hafsa Sohail	Evaluating Antecedents of Online Customer Retention.
10	Anum Ahmad	The Decade of Social Media Influencers: A Transition from Conventional Marketing
11	Mahroos Habib	Antecedents of Purchase Intention : A Sequential Mediation Model
12	Tahreem Masood	Exploring the Underlying Mechanism Between Innovative Work Behavior
13	Abeer Abid	The Effect of Corporate Social Responsibility and Corporate Governance on Stock Price Crash Risk: Evidence from Textile Sector
14	Syeda Amina Mukhtar	Impact of Social Media Marketing and Social Shopping on Impulse Buying: Mediating Role of Techno-Stress