ORIC

KINNAIRD COLLEGE FOR WOMEN

RESEARCH REPOSITORY

YEAR 2026

Sr. No	Student	Title of Research Report
1	Anosh Musharaf	Impact of social media influencers’ exposure on obsessive compulsive buying behaviour of gen -z
2	Kalsoom Abid	The Impact of Instructional Leadership and Compensation & Benefits on Innovative Performance and Teacher and Teacher Satisfaction
3	Hadia Ali Khan	The role of moral obligation and pro-environmental attitude in driving sustainable fashion consumption: mediating effect of consumer sustainable orientation and moderating effect of fashion involvement
4	Anam Zahid	Why Do Consumers Purchase Green Clothing? Investigating Symbolic Meanings Beyond Social Status and the Role of Consumer Mindset
5	Yusra Zarrar	The dark side of brand perception: exploring the triggers of brand avoidance among gen z consumers
6	Mah-e-Arzu	Pathways to sustainable choices: a sequential mediation analysis of the emotional and behavioral drivers among the e-commerce consumers
7	Momina Pirzada	The role of AI integration in skill development: examining the mediating effects of AI-enhanced feedback and digital literacy