ORIC

KINNAIRD COLLEGE FOR WOMEN

RESEARCH REPOSITORY

YEAR 2025

Sr. No	Student	Title of Research Report
1	Mahroosa Raza	Packaging Dilemma: A Mediation Model of Green Confusion and Green Skepticism
2	Saman Zulfiqar	Exploring the influence of brand transparency on ethical perceptions: the mediating roles of brand credibility and customer skepticism and the moderating effect of sustainability awareness
3	Hafsa Malik	Chatbot Efforts: Unveiling the influence on customer-brand connections
4	Fatima Imran	The role of Artificial intelligence in enhancing customer repurchase intention
5	Zainab Azhar	Pathway to Sustainability: An Integrated Model of Fostering Green Purchase Behavior
6	Linta Khan	Impact of Social Media Influencers on Purchase Intention
7	Sabeen Qais	The new normal perspectives of Human-Humanoid Associations
8	Kamila Fatima	Assessing the role of technology readiness on purchase intention