Business Studies (MPhil) 2024
March 18, 2026 2026-03-18 8:54Business Studies (MPhil) 2024
ORIC
KINNAIRD COLLEGE FOR WOMEN
RESEARCH REPOSITORY
YEAR 2024
| Sr. No | Student | Title of Research Report |
| 1 |
Khizra Ghori |
Does hybridity help employees go green? Antecedents and mechanisms of Pro-environmental behavior |
| 2 | Fatima Dawood | When employees doubt, does being green and ambidextrous pay off? |
| 3 |
Maham Yousaf |
Green Marketing: Foundation of a Sustainable Future |
| 4 |
Huddabia Zulfiqar |
Digital Marketing: A way forward |
| 5 |
Qudsiya Azam |
Antecedents of purchase intention |
| 6 |
Beenish Ribca Pervaiz |
Impact of leadership on pro-environmental behaviour |
| 7 |
Ayesha Dunaib |
The influence of selfie practices, peer appearance, and direction of appearance comparisons on self-esteem – a study of Instagram users in the UK and Pakistan |
| 8 | Aroosha khan | Factors influencing YouTube advertising value and its impact on brand impression |
