Business Studies (BS)

Business Studies (BS)

ORIC

KINNAIRD COLLEGE FOR WOMEN

RESEARCH REPOSITORY

YEAR 2022

Sr. NoStudentTitle of Research Report
1.       Jennifer GhafoorBuilding A Brand Equity: A Challenge For Citi Bread
2.       Ambreen IshfaqAntecedents Of Decline In Brand Loyalty: A Case Study Of Nokia
3.       Ramsha JamshedAntecedents Of Decline In Brand Loyalty: A Case Study Of Nokia
4.       Elia NaqviBaskin Robbins
5.       Huddabia ZulfiqarAntecedents Of Purchase Willingness: A Case Of Bata Pakistan
6.       Noor MalikFactors Influencing Purchase Intention Of Customers To Shop At Bagallary Deals
7.       Aiman NawazFactors Influencing Customer Desire To Purchase: A Case Study Of Honda
8.       Mahnoor GoharFactors Influencing Customer Desire To Purchase: A Case Study Of Honda
9.       Rija BurhanImpact Of Perceived Value, Perceived Quality, Brand Trust On Brand Loyalty: A Case Of Bata Customers
10.       Saman ImranImpact Of Perceived Value, Perceived Quality, Brand Trust On Brand Loyalty: A Case Of Bata Customers
11.       Tahreem WaheedImpact Of Perceived Value, Perceived Quality, Brand Trust On Brand Loyalty: A Case Of Bata Customers
12.       Alina ZiaImpact Of Perceived Value, Perceived Quality, Brand Trust On Brand Loyalty: A Case Of Bata Customers
13.       Laiba QamarA Study Of Factors Influencing Students’ Sustainable Behavior: A Mediating Effect Of Social Pressure
14.       Neha JavedA Study Of Factors Influencing Students’ Sustainable Behavior: A Mediating Effect Of Social Pressure
15.       Alina KhalilDeterminants Of Students Pro-Environmental Behavior Towards Sustainable Development
16.   Afifa FarrukhDeterminants Of Students Pro-Environmental Behavior Towards Sustainable Development
17.   Laiba UmarDeterminants Of Students Pro-Environmental Behavior Towards Sustainable Development
18.   Zainab IshtiaqDeterminants Of Students Pro-Environmental Behavior Towards Sustainable Development
19.   Maryum ZameerImpact Of Employee Autonomy And Family Motivation On Organizational Citizenship Behavior: Mediation Of Intrinsic Motivation And Moderation Of Fairness Perception
20.   Areej ZaraImpact Of Employee Autonomy And Family Motivation On Organizational Citizenship Behavior: Mediation Of Intrinsic Motivation And Moderation Of Fairness Perception
21.   Alina ShehzadImpact Of Employee Autonomy And Family Motivation On Organizational Citizenship Behavior: Mediation Of Intrinsic Motivation And Moderation Of Fairness Perception
22.   Naymal ArshadImpact Of Employee Autonomy And Family Motivation On Organizational Citizenship Behavior: Mediation Of Intrinsic Motivation And Moderation Of Fairness Perception
23.   Hafsa TahiraFactors Affecting Consumer Purchase Intention: A Case Study Of Metro Shoes
24.   Jannat AmjadFactors Affecting Consumer Purchase Intention: A Case Study Of Metro Shoes
25.   Aleena YasirDeterminants Of Customer Retention: A Case Study Of Pakistan Telecommunication Company Limited (PTCL)
26.   Bushra Noor RathoreDeterminants Of Customer Retention: A Case Study Of Pakistan Telecommunication Company Limited (PTCL)
27.   Jannat YaseenDeterminants Of Customer Retention: A Case Study Of Pakistan Telecommunication Company Limited (PTCL)
28.   Sana ShakeelDeterminants Of Customer Retention: A Case Study Of Pakistan Telecommunication Company Limited (PTCL)
29.   Syeda  Tuba NadeemThe Causes Of Asset Misappropriation. A Case Study Of The Banking Sector
30.   Maryum ArshadFactors Influencing Customer Purchase Intention: A Case Study Of Sapphire
31.   Hadia HasanFactors Influencing Customer Purchase Intention: A Case Study Of Sapphire
32.   Amna AhsanFactors Influencing Employee Retention In The Banking Sector Of Pakistan
33.   Fareeha FaisalFactors Influencing Employee Retention In The Banking Sector Of Pakistan
34.   Khadija ManzoorFactors Influencing Employee Retention In The Banking Sector Of Pakistan
35.   Rabiya FatimaFactors Influencing Employee Retention In The Banking Sector Of Pakistan
36.   Abeera MohsinRole Overload And Job Performance At Lu: The Role Of Regulation Of Emotion
37.   Maham IqbalRole Overload And Job Performance At Lu: The Role Of Regulation Of Emotion
38.   Maham ZahraRole Overload And Job Performance At Lu: The Role Of Regulation Of Emotion
39.   Narmeen ZahidRole Overload And Job Performance At Lu: The Role Of Regulation Of Emotion
40.   Fatima SaeedEmployee Salary And Employee Turnover Intention: A Key Evaluation Considering Job Satisfaction And Job Performance As Mediators
41.   Fizza AyazEmployee Salary And Employee Turnover Intention: A Key Evaluation Considering Job Satisfaction And Job Performance As Mediators
42.   Maznah HamidEmployee Salary And Employee Turnover Intention: A Key Evaluation Considering Job Satisfaction And Job Performance As Mediators
43.   Zaima AkramFamily Motivation And Turnover Intention In The Telecommunications Industry In Pakistan
44.   Palwasha KhanFamily Motivation And Turnover Intention In The Telecommunications Industry In Pakistan
45.   Sadaf TausifFamily Motivation And Turnover Intention In The Telecommunications Industry In Pakistan
46.   Zubira KhanFamily Motivation And Turnover Intention In The Telecommunications Industry In Pakistan