Business Studies (MPhil)
October 23, 2025 2025-10-23 9:48Business Studies (MPhil)
ORIC
KINNAIRD COLLEGE FOR WOMEN
RESEARCH REPOSITORY
YEAR 2021
| Sr. No | Student | Title of Research Report |
| 1. | Anum Shahzad | Financial Regulation, Inclusion and Stability – A Case of Banking Sector |
| 2. | Bisma Naveed | Impact of corporate governance on financial performance of chemical industry in Pakistan |
| 3. | Fatima Arif | Investigating Materialistic Behavior Towards Luxury Fashion Consumption |
| 4. | Hafiza Rida Zahra | Measuring Millennials Smartphone Brand Experiences |
| 5. | Komal Irfan | Animosity and willingness to buy Indian products: Moderating factors in decision making of Pakistani consumers |
| 6. | Laraib Fatima | Impact of Abusive supervision on turnover intention: A moderated mediation model |
| 7. | Saba Maqsood | Factors affecting dividend payout ratio: Evidence from banking sector of Pakistan |
| 8. | Sara Asif | Linking ethical leadership to employee well-being: the mediating role of resolution efficacy and workplace conflict |
| 9. | Sidra Khalid | The impact of supervisor incivility on work withdrawal behavior; moderated mediation study |
| 1. | Naveen Faisal | Examining The Effect Of Brand Experience On Brand Attachment: The Mediating Roles Of Customer Satisfaction And Customer Affective Commitment |
| 2. | Sonia Khizar | Transformational Leadership And Work Engagement: Exploring The Mediating Role Of Job Autonomy And Structural Empowerment |
| 3. | Laiba Riaz | Transformational Leadership And Task Performance: The Mediating Role Of Work Engagement And Affective Commitment |
| 4. | Zunaira Qamar | Impact Of Social Media Marketing Efforts On Consumer Response And Brand Love: A Mediation Model |
| 5. | Asmara Zia | Journey From A Customer To A Loyal Community Member: Mediating Roles Of Brand Relationship Quality, Brand Community Enagagement And Brand Community Commitment |
| 6. | Hina Abid | Building Organic Food Identity Through Motivational Values |
| 7. | Anum Hussain | Determinants Of Organic Food Purchase Behavior: A Mediation Analysis |
| 8. | Amra Sajid | Determinants Of Consumer Skepticism And Green Consumption In Pakistan |
| 9. | Amal Bokhari | An Empirical Analysis Of Employee Turnover Intention: A Mediation Analysis |
| 10. | Tehreem Nasir | Does High Performance Work System And Perceived High Self Efficacy Affect Employees Perception Of Change? Review Of Hr As A Change Agent |
| 11. | Amnah Mukhtar | Factors Affecting Economic Growth: A Panel Data Analysis |
| 12. | Saman Ashfaq | A Role Of Ceo Humility On Employees’ Feedback Seeking: A Moderated Mediation Model |
| 13. | Rohma Masood Khan | Promoting Employee Creativity Through Transformational Leadership |
| 14. | Maheen Zahid | Board Gender Diversity And Corporate Cash Holdings In Pakistan’s Listed Firms: The Moderating Role Of Ownership Concentration |
| 15. | Sana Javed | Impact Of Customer Brand Engagement On Retailers Brand Equity: Mediating Role Of Brand Love And Brand Trust |
| 16. | Umama Sharif | The Impact Of Functional And Emotional Benefit Positioning On Purchase Intention With Moderating Role Of Subjective Norms |
| 17. | Zoobia Saeed | Consumers Reactions To Substandard Services With The Moderating Effect Of Cultural Norms In Pakistan |
| 18. | Sania Asad | Impact Of Political Connections On Banking Performance: The Moderating Effect Of Board Gender Diversity |
| 19. | Nimra Saif | Firm Innovation Performance Influencing Consumer Brand Purchase Probability: Mediating Role Of Brand Prototype |
| 20. | Ammara Khan | Factors Influencing Customer Brand Engagement Behavior Through Mediating Role Of Brand Ownership |
| 21. | Mahnoor Alam | Impact Of Customer Participation On New Product Innovativeness: A Mediation Analysis |
| 22. | Maleeha Farooq | Impact Of Perceived Brand Globalness On Purchase Intention: Mediated Moderation Model |
| 23. | Ammal Waris | Consumer’s Attitude Toward Online Fashion Renting: The Role Of Expectancy Value And Fashion Leadership |
| 24. | Aymen Hayat | Do Extra Efforts From Firms Lead To Extra Efforts From Customers? Investigating Customer Citizenship Behavior Through Indebtedness And Spirituality |
| 25. | Birra Butt | Untact Technology And Customer Reconciliation: The Role Of Voice And Customer Centric Strategies |
| 26. | Maira Shahzad | Antecedents And Consequence Of Brand Engagement |
| 27. | Museera Afroze | Factors Influencing E-Banking Loyalty In Electronic Services: A Mediated Moderation Model |
| 28. | Hira Nasir | Investigation Of Cyberloafing During Covid-19 Pandemic: The Relationship Between Cyberloafing, Incivility Employee Expediency And Work Family Conflict |
| 29. | Damiya Javed | The Impact Of Social Media Communication On Behavioral Outcomes |
| 30. | Rameen Fatima | Drivers Of Customers Switching Behavior In Consumer Goods Industry |
| 31. | Tooba Sharif | Relation Of Customer Brand Engagement With Brand Loyalty: The Mediating Role Of Online Brand Experience And Brand Satisfaction |
