BUSINESS STUDIES (BS)

OFFICE OF RESEARCH, INNOVATION & COMMERCIALZATION

RESULTS OF BUSINESS STUDIES BS

Sr No	Student	Title
1	Ezza Ijaz	Impact of Mobile Electronic Word of Mouth on Consumer Purchase Intention in Fast Food Industry.
2	Zoha Rizwan	The Impact of Product Quality and Price on Customer Satisfaction: A Mediating Role of Customer Value
3	Rumish Waheed	Factors that affect the purchase intention of ChenOne customers.
4	Iqra Ishtiaq	Factors that affect the purchase intention of ChenOne customers.
5	Ayesha Sultan	Factors that affect the purchase intention of ChenOne customers.
6	Namra Islam Khan	Factors that affect the purchase intention of ChenOne customers.
7	Fatima Asjad	Customer satisfaction-A challenge for Fatima memorial hospital.
8	Mahroos Habib	Customer satisfaction-A challenge for Fatima memorial hospital.
9	Halima Sheikh	Customer satisfaction-A challenge for Fatima memorial hospital.
10	Alaina Ghouri	Customer satisfaction-A challenge for Fatima memorial hospital.
11	Rabia Aslam	Customer Purchase intention towards Super Crisp.
12	Wajeeha Naeem	Customer Purchase intention towards Super Crisp.
13	Maira Saroosh	Customer Purchase intention towards Super Crisp.
14	Rama Naveed Riaz	Determinants of Students’ Sustainable Involvement.
15	Saleha Ahmad	Determinants of Students’ Sustainable Involvement.
16	Azma Malik	Determinants of Students’ Sustainable Involvement.
17	Roha Suhail Qureshi	Determinants of Students’ Sustainable Involvement.
18	Ayesha Bashir	Analyzing the relationship between social media marketing, promotion, purchase intention, perceived value and consumer buying behavior: a mediation analysis.
19	Laiba Umer	Analyzing the relationship between social media marketing, promotion, purchase intention, perceived value and consumer buying behavior: a mediation analysis.
20	Anum Ahmad	Analyzing the relationship between social media marketing, promotion, purchase intention, perceived value and consumer buying behavior: a mediation analysis.
21	Kanwal Hameed	Analyzing the relationship between social media marketing, promotion, purchase intention, perceived value and consumer buying behavior: a mediation analysis.
22	Zahra Shahid	The determinants of customer’s attitude towards counterfeit: a mediation analysis.
23	Mariam Noor	The determinants of customer’s attitude towards counterfeit: a mediation analysis.
24	Aqsa Qasim	The determinants of customer’s attitude towards counterfeit: a mediation analysis.
25	Momina	The determinants of customer’s attitude towards counterfeit: a mediation analysis.
26	Rosheen Akram	Factors Affecting customer satisfaction: A case study of Pakistan International Airlines.
27	Ayman Javed	Factors Affecting customer satisfaction: A case study of Pakistan International Airlines.
28	Nimra Shakil	Factors Affecting customer satisfaction: A case study of Pakistan International Airlines.
29	Aruba Anwar	Factors Affecting customer satisfaction: A case study of Pakistan International Airlines.
30	Tayyaba Shafiq	Job satisfaction of doctors: A case study of Mayo hospital.
31	Alishba Binte Wasim	Job satisfaction of doctors: A case study of Mayo hospital.
32	Maham Fida	Job satisfaction of doctors: A case study of Mayo hospital.
33	Kainat Shahid	Job satisfaction of doctors: A case study of Mayo hospital.
34	Noor-ul-Ain	Impact of employee motivation, organizational commitment and perceived organizational support on job satisfaction: A case study of National Transmission & Dispatch Company (NTDC) Lahore, Pakistan.
35	Rabab Ghulam	Impact of employee motivation, organizational commitment and perceived organizational support on job satisfaction: A case study of National Transmission & Dispatch Company (NTDC) Lahore, Pakistan.
36	Muniba Asghar	Impact of employee motivation, organizational commitment and perceived organizational support on job satisfaction: A case study of National Transmission & Dispatch Company (NTDC) Lahore, Pakistan.
37	Fareeha Shahid	Impact of service quality, monetary promotions and perceived advertising spending on brand loyalty of Levi’s Strauss & Co.
38	Laiba Afzal	Impact of service quality, monetary promotions and perceived advertising spending on brand loyalty of Levi’s Strauss & Co.
39	Nayab Azhar	Impact of service quality, monetary promotions and perceived advertising spending on brand loyalty of Levi’s Strauss & Co.
40	Sehr Sohail	Impact of service quality, monetary promotions and perceived advertising spending on brand loyalty of Levi’s Strauss & Co.
41	Ayesha Ahmed	Impact of servant leadership, workplace isolation and power distance on employees’ performance. Case Study of AFAQ.
42	Fatima Khan	Impact of servant leadership, workplace isolation and power distance on employees’ performance. Case Study of AFAQ.
43	Areeba Mourige	Impact of servant leadership, workplace isolation and power distance on employees’ performance. Case Study of AFAQ.
44	Almas Ilyas	Impact of servant leadership, workplace isolation and power distance on employees’ performance. Case Study of AFAQ.
45	Maha	Analyzing the determinants of team performance. A Case Study of PEL.
46	Maheen Lodhi	Analyzing the determinants of team performance. A Case Study of PEL.
47	Rukayya Salman	Analyzing the determinants of team performance. A Case Study of PEL.
48	Fatima Shahid Bilal	Analyzing the determinants of team performance. A Case Study of PEL.
49	Kirsam Anees	The impact of coach characteristics, practice resources, personal factor and team factor on the motivational intensity of Pakistani Filed Hockey players.