BUSINESS STUDIES (BS)
October 20, 2025 2025-10-20 6:04BUSINESS STUDIES (BS)
OFFICE OF RESEARCH, INNOVATION & COMMERCIALZATION
RESULTS OF BS BUSINESS STUDIES
| Sr No | Student | Title |
| 1 | Quratulain Saeed | Consumer Purchase Intention: A big challenge for Pizza Hut |
| 2 | Memoona Afzaal | Factors Affecting Customer Trust: A Case Study Of Ali Express |
| 3 | Maheen Fatima | A Study of Factors Influencing Students’ Sustainable Behavior: A Mediating Effect of Social Pressure |
| 4 | Amna Mehboob Butt | Factors Affecting Customer Trust: A Case Study Of Ali Express |
| 5 | Zainab Sajjad | Celebrity Endorsements lead to Impulse Buying myth or reality? |
| 6 | Sofiya Asif | Celebrity Endorsements lead to Impulse Buying myth or reality? |
| 7 | Fatima Anwar | Celebrity Endorsements lead to Impulse Buying myth or reality? |
| 8 | Huda Khan | The Influence of green HRM Practices on Millennial Employee Retention: The Mediating Effect of Employee Ownership |
| 9 | Sameen Raza | The Influence of green HRM Practices on Millennial Employee Retention: The Mediating Effect of Employee Ownership |
| 10 | Esha Amir | “Understanding customer E-Loyalty through the lens of E-Service Quality: A Perspective from the Skincare Industry of Pakistan.” |
| 11 | Rafia Saleem | “Understanding customer E-Loyalty through the lens of E-Service Quality: A Perspective from the Skincare Industry of Pakistan.” |
| 12 | Roheen Ahmad | “Understanding customer E-Loyalty through the lens of E-Service Quality: A Perspective from the Skincare Industry of Pakistan.” |
| 13 | Zainab Manzoor | “Understanding customer E-Loyalty through the lens of E-Service Quality: A Perspective from the Skincare Industry of Pakistan.” |
| 14 | Adeena Liaqat | Factors Affecting Intention to Stay : A Case of Healthcare Workers |
| 15 | Faiza Muslim | Factors Affecting Intention to Stay : A Case of Healthcare Workers |
| 16 | Hureem Sajid | Factors Affecting Intention to Stay : A Case of Healthcare Workers |
| 17 | Laiba Zulfiqar | Antecedent of Brand Loyalty : A Case of Pakistan Airline Industry |
| 18 | Esha Asif | Antecedent of Brand Loyalty : A Case of Pakistan Airline Industry |
| 19 | Ayesha Iftikhar | Impact of Influencer Marketing on Consumer Purchase Intention of Organic Skincare Products |
| 20 | Khadija Adnan | Impact of Influencer Marketing on Consumer Purchase Intention of Organic Skincare Products |
| 21 | Noor Amjad | Impact of Influencer Marketing on Consumer Purchase Intention of Organic Skincare Products |
| 22 | Heena Nauman | Factors Influencing the Purchase Intention towards Sustainable food Consumption. |
| 23 | Tayyaba Noor | Factors Influencing the Purchase Intention towards Sustainable food Consumption. |
| 24 | Mahreen Durrani | Antecedents of Employees Turnover Intention: The role of Promotional Strategies |
| 25 | Ruhaab Manzar | Antecedents of Employees Turnover Intention: The role of Promotional Strategies |
| 26 | Mariam Ejaz | Antecedents of Employees Turnover Intention: The role of Promotional Strategies |
| 27 | Mahnoor Sohail | Climate Vulnerability and Cost of Capital :A Puzzle to Solve |
| 28 | Iqra Rai | Climate Vulnerability and Cost of Capital :A Puzzle to Solve |
| 29 | Iqra Shahzad | Climate Vulnerability and Cost of Capital :A Puzzle to Solve |
| 30 | Mehreen Sultan | The Impact of Corporate Governance on Export Decisions with the Moderating role of Financial Constraints |
| 31 | Mahnoor Munawar | The Impact of Corporate Governance on Export Decisions with the Moderating role of Financial Constraints |
| 32 | Mahnoor Khalid | The Impact of Corporate Governance on Export Decisions with the Moderating role of Financial Constraints |
| 33 | Insha Ghafoor | The Impact of Corporate Governance on Export Decisions with the Moderating role of Financial Constraints |
| 34 | Haadia Umar | Determinants of Students’ Pro- Environmental Behavior |
| 35 | Hira Rashid | Determinants of Students’ Pro- Environmental Behavior |
| 36 | Zainab Naveed | Determinants of Students’ Pro- Environmental Behavior |
| 37 | Saniyah Imran | The Influence of Discount Framing towards Brand Reputation and Brand image on Purchase Intention and Actual Behavior in e-Commerce. |
| 38 | Momina Pirzada | Role on Managerial Support on Career Commitment: A Mediation Analysis. |
| 39 | Nameera Naeem | Role on Managerial Support on Career Commitment: A Mediation Analysis. |
| 40 | Muneeba Naveed | Role on Managerial Support on Career Commitment: A Mediation Analysis. |
| 41 | Qudsia Amjad Awan | Role on Managerial Support on Career Commitment: A Mediation Analysis. |
| 42 | Mah E Arzu | Impact of Work-Family Conflict on Turnover Intention: A Sequential Mediation Analysis |
| 43 | Hafia Ayesha Sahfiq | Impact of Work-Family Conflict on Turnover Intention: A Sequential Mediation Analysis |
| 44 | Bakhtawar Sarfaraz | Impact of Work-Family Conflict on Turnover Intention: A Sequential Mediation Analysis |
| 45 | Kainat Nasir | Consumer Purchase Intention: A big Challenge for Pizza Hut |
| 46 | Zohaa Abid | Consumer Purchase Intention: A big Challenge for Pizza Hut |
| 47 | Nida Shabbir | Study of Consumer Behavior towards Green Marketing. |
| 48 | Areesha Raween | Factors Affecting Consumer Purchase Intention: A case study of Metro Shoes |
| 49 | Nida Ilyas | An empirical research on customer satisfaction for PEL Company. |
| 50 | Zarlish Nadeem | An empirical research on customer satisfaction for PEL Company. |
| 51 | Hiba Majid | Do green HR practices enhance green motivation and proactive environmental management maturity in IT Industry? |
| 52 | Shehliza John | Impact of Digital Marketing on Customer Buying Intention: A Glimpse of Existing Literature. |
| 53 | Arooj Prisla | Factors Influencing customer purchase intention: A case study of sapphire |
| 54 | Mehnam Mir | Factors Influencing customer purchase intention: A case study of sapphire |
| 55 | Amna Mir | Employee Salary And Employee Turnover Intention: A Key Evaluation Considering Job Satisfaction And Job Performance As Mediator |
| 56 | Masooma Zainab | Intellectual Capital, Technological Innovation And Firm Performance: Evidence From Pakistan’s Large Scale Manufacturing Firms |
| 57 | Myra Nadeem | Intellectual Capital, Technological Innovation And Firm Performance: Evidence From Pakistan’s Large Scale Manufacturing Firms |
| 58 | Tehsheem Imtiaz | Intellectual Capital, Technological Innovation And Firm Performance: Evidence From Pakistan’s Large Scale Manufacturing Firms |
