Business Studies (BBA)

ORIC

KINNAIRD COLLEGE FOR WOMEN

RESEARCH REPOSITORY

YEAR 2015

Sr No.	Student Name	Title Of Research Report
1	Amna Javed	Employer Branding Dimensions And Its Influence On Employee Satisfaction –A Case Of Telenor Pakistan
2	Amna Aftab	Soft Factors Effecting Team Performance In Telecom Sector
3	Aneesa Tajammal	Impact Of Corporate Social Responsibility On Brand Performance Study Of Clubs In Lahore
4	Afshan Taufique	Impact Of Electronic Word Of Mouth On Brand Image And Purchase Intention In Mobile Industry
5	Amina Shoaib	Effects Of Work Engagement, Work Load And Role Stressors On Job Satisfaction In Banking Sector
6	Ammara Mehdi	Factors Influencing Consumer’s Purchase Intentions Towards Foreign Cosmetic Brand’s Products
7	Amna Bajar	Impact Of HR Practices On Organizational Performance
8	Amna Khurshid	Influence Of Monetary Sales Promotion On Perceived Quality, Brand Awareness And Brand Association
9	Nusrat Amin	The Impact Of Total Quality Management Practices On The Quality Benefits Of The Organization In The FMCG Sector
10	Zaib Tallat	Relationship Between Psychological Empowerment And Organizational Learning In Automobile Sector
11	Fatima Riaz	The Impact Of Work Load, Empowerment, Benefits, Age And Experience On Burnout In Employees
12	Anum Razi	Impact Of Corporate Social Responsibility And Islamic Branding On Advertising Skepticism
13	Urooj Nisar	Factors Effecting Turnover Intentions Of Employees On Banking Sector
14	Wajiha Muzammil	Impact Of Family Work Conflict And Work Family Conflict On Job Performance Of Employees In Banking Sector Of Lahore
15	Syeda Zehra Jaffri	The Impact Of Perceived Supervisory Support, Organizational Commitment And Participation In Decision Making On Organizational Citizenship Behavior
16	Madeeha Waseem	Factors Affecting Compulsive Buying Behavior Among Women
17	Amna Abid	Effects Of Social Media Marketing On Brand Loyalty Of Textile Customers
18	Sadia Arif	The Effect Of Contextual Factors On Employee Creativity
19	Rida Nadeem	A Study Of Factors Effecting Purchase Attitude Towards Luxury Fashion Goods
20	Rooma Ejaz	A Study Of Factors Effecting Employee’s Engagement
21	Nayab Sadiq	The Impact Of Factors Affecting Nursing Staff Productivity
22	Ramsha Saleem	Factors Effecting Employee Satisfaction In Banking Sector
23	Sana Omer	A Study Of Factors Affecting Employer’s Attractiveness
24	Sana Hamid	Impact Of Job Attitudes On Knowledge Sharing Behavior
25	Ramessha Asghar	Factors Affecting Consumer Purchase Decision Of Fast Moving Consumer Goods
26	Iqra Tahir	Factors Affecting Applicants Intention To Apply
27	Nida Makhdoom	A Study Of Factors Affecting Job Satisfaction In Telecom Sector
28	Maham Basit	Factors Influencing Consumer Perceptions Of Brand Trust Online
29	Iqra Mazhar Iqbal	Factors Influencing Smart Phone Purchasing Intention Among Pakistani Generation Y
30	Hina Khurshid	Impact Of Celebrity Entrepreneurs Endorsement On Purchase Intentions
31	Mehak Waheed	Impact Of CRM Capability Dimensions On Organizational Performance
32	Mahnoor Majeed	Analysis Of Factors Affecting Online Shopping
33	Maryam Aftab	Impact Of Performance Appraisal, Effective Communication And Trust In Supervisor On Job Satisfaction In Banking Sector Of Pakistan
34	Maha Iftikhar	Factors Affecting Customer Satisfaction In Telecom Sector Of Pakistan
35	Maham Javed	Effects Of Service Quality Dimensions On Customer Online Purchase Intention
36	Anam Waqar	Brand Extension Feedback Effects: A Holistic Framework
37	Moeeza Ahmed	Impact Of Marketing Mix On Purchase Intention Of Fast Food Customers
38	Ammar Waris	Impact Of Green Marketing And Environmental Knowledge On Consumer Behavior
39	Ayesha Shahid	Effects Of Extrinsic + Intrinsic Motivation On Employees Knowledge Sharing Intentions
40	Hafsa Saleem	Elements Of Celebrity Endorsement Affecting Consumer Buying Behaviour
41	Hajra Nawaz Shah	Impact Of Major Financial Determinants On The Financial Performance Of Public Sector Commercial Banks Of Pakistan
42	Sumbal Tahir	Relationship Between Workshop Capital Management + Profitability
43	Iqra Shahid	Factors Effecting Employee Job Satisfaction In Private Banks Of Lahore Pakistan
44	Laraib Sardar Cheema	Effect Of Workplace Bulling, Political Skills And Emotional Exhaustion On Job Performance In Education Sector Of Lahore Pakistan
45	Almirah Richard	Relationship Between Service Quality And Customer Satisfaction In The Internet Banking
46	Rehab Maqsood	Relationship Between Color In Advertisements And Packaging With Consumer Buying Behavior Among Shampoo Brands In Lahore Pakistan
47	Momina Zafar	Study Of Factors Related To Employee Turnover In Case Of Askari Bank Limited
48	Ayesha Tauqeer	Factors Affecting Customer Satisfaction: A Case Of Pakistan International Airline
49	Alina Arshad	Impact Of Training & Development, Organizational Performance In Education Sector Of Lahore Pakistan
50	Hafiza Zainab Mazhar	Impact Of Leadership Style On The Organizational Performance (IT Sector)
51	Sundas Saleem	Effect Of Brand Awareness Brand Loyalty And Perceived Quality On Brand Equity (Clothing Brands Lahore, Pakistan)
52	Sumbal Adnan	Antecedents Of Burnouts Among Female Faculty In All Girls Educational Institutions Of Lahore.
53	Muniba Malik	Study Of Factors Affecting Employee Retention In Banking Sector Of Lahore Pakistan.
54	Rubab Zareen	Study Of Factors Affecting Employee Turnover In Telecom Sector Of Lahore
55	Nida Khizar	Effect Of Integrated Marketing Communication Components On Brand Awareness, Customer Loyalty in Beverage Sector
56	Beenish Ruth	Effect Of Visual Merchandising On Female Consumer’s Purchase Intention: A Study On Fashion Stores
57	Bakhtawar Shabir	An Inquiry Into The Impact Of Personal Evaluation On Employee’s Performance In Food And Beverages Sector
58	Mahwesh Javaid	Impact Of Sponsorship On Consumer Based Brand Equity: A Case Of Bake Parlor Sponsored Cooking Shows
59	Uneeb Rehman	Factors Effecting Youth’s Satisfaction With Mobile Service Providers In Lahore
60	Nida Abdul Jabbar	The Effect Of Service Quality On Airline Image And Travelling Consumers Behavioral Intentions
61	Qurat-ul-Ain Khalid	The Effect Of Brand Equity Components On Purchase Intention: A Study Of Toyota Pakistan
62	Rabia Khalid	The Impact Of Organizational Justice On Employee Readiness For Change In The Banking Sector