BUSINESS STUDIES

  • Presenting author: Hina Shahid, Other Author: Sara Aslam, Title: “Organisational Resource Influencing Job Satisfaction: A Mediating Role of Burnout”, 9th South Asian International Conference (SAICON), Oral presentation, 23rd August 2017.
  • Presenting Author: Saira Farooqi. Other Author Amara Arshad, Ghulam Abid Title: Positive Personality Traits and Self-Leadership: Assessing the Mediating Mechanism of Thriving at Work and Proactivity. International Leadership Association (ILA). The conference was held in Brussels Belgium organized by ILA from October 12th-15th 2017.
  • Farhat Iqbal Awan & Sara Aslam, The moderating role of organizational politics in the relationship of political skills and employee voice: 2nd international conference on business and management perspectives in Asian context at Lahore Business School, Lahore/ Pakistan October 19th -21st 2017.
  • Hina Shahid & Sara Aslam, Personal Resource Influencing Job Satisfaction: A Mediating Role of Burnout. 2nd International Conference at Lahore Business School, Lahore/ Pakistan October 19th -21st 2017.
  • Farhat Iqbal Awan & Sara Aslam, Political skills and employee voice: The moderating role of organizational politics. 2nd International Conference at Lahore Business School, Lahore/ Pakistan October 19th -21st 2017.
  • Anam Tariq, Analysis of Financial Sustainability and Outreach: A Case Study of PPAF. 6th International Applied Business Research Conference, Islamabad / Pakistan October 25th -26th 2017.
  • Anam Tariq, Financial Decision Making in Pakistan Stock Market: A Behavioural Perspective. 6th International Applied Business Research Conference, Islamabad / Pakistan October 25th -26th 2017.
  • Saira Farooqi, Amara Arshad & Ghulam Abid, Positive Personality Characteristics and Self-Leadership: Assessing the Mediating Influence of Thriving at Work and Proactivity. International Leadership Association (ILA) 19th Global Conference on ‘Leadership in Turbulence’. Brussels/Belgium October 12th – 15th 2017.
  • Yousaf, K., Abid, G., & Farooqi, S. How voice behaviour mediate the relationship between thriving at work, ethical leadership, and well-being. 20th Anniversary Global Conference on Authentic Leadership for Progress, Peace & Prosperity. ILA, USA 2017.
  • Anam Tariq, Analysis of Financial Sustainability and Outreach: A Case Study of PPAF. 6th International Applied Business Research Conference 25th October, 2017, Islamabad, Pakistan.
  • Anam Tariq, Financial Decision Making in Pakistan Stock Market: A Behavioral Perspective. 6th International Applied Business Research Conference 25th October, 2017, Islamabad, Pakistan.
  • Anam Tariq, Effect of Career Self-Management on Individual Career Satisfaction with the Mediation of Instrumental and Emotional Coworker Support and Perception of Developmental HR Practices. 3rd LBS Conference Oct 25-27, 2018, Lahore, Pakistan.

CHEMISTRY

  • Presenting Author Khalida Naseem, Name of other authors Zahoor H Farooqi Rtobina Begum. Title of Conference 1st National Science Conference. Science For Betterment Of Humanity. Title of Paper: Silver nanoparticles fabricated poly (n-isopropylacrylamide-acrylic acidacrylamide) hybrid microgels as efficient catalysts for simultaneous reduction of nitroaromatic compounds Type of presentation Oral D/m/Y 4th -6th May2017.
  • Presenting Author Khalida Naseem, Name of other authors Zahoor H. Farooqi Title of Conference 1st National Science Conference. Science for Betterment of Humanity Title of Paper: Reduction of O-Nitraniline in Aqueous Medium Using Silver Nanoparticles Fabricated Micro gels As Catalysts. Type of presentation 4th -6th May2017.

COMPUTER SCIENCE

  • Nimra Zaheer, 18th International Pure Mathematics Conference 2017, On the intersection of three longest paths in Apollonian Networks, Oral, Sunday 6th August 2017.

ELT

  • Dr. Asma Aftab Conference on “Meaning-Focused Materials for Language Learning.” (held at: Tilburg, the Netherlands) Oral Presentation title: “The representation of the meaning-focused approach in formal English language course book sand examinations” 11th June 2017.

FOOD SC. & HUMAN NUTRITION

  • Dr. Rabia Naz, and Fasiha Ilyas (attendee) Aliya Sherazi (Technical Poster presentation) 5th
    International Conference on Food & Nutrition, Security Impact of Climate changes and Food & Nutrition Expo, Assessment of Mother’s Knowledge Regarding Healthy Snacks for their Children
    in Pind Dadan Khan at Govt. College University, Faisalabad 7th -8th March, 2017.
  • Mahnaz Nasir Khan, Consultative Workshop “ Fill the nutrient gap Analysis for Pakistan”, 28th
    March, 2017.
  • Memoona Khalid, Nasreen Kausar, Syeda Aliya Sherazi and Nida Tasneem Khan (Attendees)
    6th International Halal Conference & Exhibition 2017, held at Falettis Hotel, Lahore.
    10th & 11th April 2017.
  • Memoona Khalid, Nasreen Kausar, Syeda Aliya Sherazi, Sodah Saeedand Nida Tasneem Khan
    (Attendees) Halal Food & Safety Standards’ Compliance Management Training Workshop
    11th April, 2017.
  • Mahnaz Nasir Khan Sustainable Development Goal 2, Zero hunger, action event, held at PC, Lahore 27th July, 2017.
  • Nasreen Kausar (attendee) 32nd Masters Trainers Faculty Professional Development Program
    (MT-FPDP) at HEC, Islamabad. 10th July 2017 to 1st September, 2017.
  • Dr. Rabia Naz, Memoona Khalid, Fasiha Ilyas Sensory Evaluation Principles and Techniques, National alliance for safe food, 27th July, 2017.
  • Mahnaz Nasir Khan, Consultative Meeting Universal Salt Iodization in the Punjab, 31st March,
    2017.

GEOGRAPHY

  • Shumaila Majeed, 1st International Conference on Emerging trends in Earth and Environmental Science at CEES. 9th -10th March, 2017.
  • Ambreena Javaid, Sajid Rashid Ahmad, Abdul Qadir and Rashid Mahmood. Spatial Assessment of Groundwater for Irrigational Use beside Hudiara Drai, Lahore. 1st International Conference on Emerging trends in Earth and Environmental Science at CEES, University of the Punjab, Lahore. 9th -10th March, 2017.

INTERNATIONAL RELATIONS

  • Ms Shirin Mushtaq International Conference on Refugee crises – Lesson from Pakistan and beyond. Held on 11th & 12th July, 2017. Organized by the Centre for International Peace & Stability (CIPS), NUST Islamabad in collaboration with the Hanns Seidel Foundation (HSF), Pakistan office. Paper Title: A Critical Appraisal of the ‘Policy of Non Interference’ within ASEAN and SAARC: The Case of Rohingya Refugees.

PHYSICS

  • Shabana Aziz, Saira Riaz and Shahzad Naseem, Physics Magnetic and Magnetization Properties of Electro-spun Un-doped ZnO Nanowire Arrays. International Conference on Solid State Physics (ICSSP’17), December 10th -14th 2017.
  • Shabana Aziz, Saira Riaz and Shahzad Naseem, Synthesis and Magnetic Characterization of CoPt /Fe Nanowires. Poster Presentation, International Conference on Solid State Physics (ICSSP’17). December 10th -14th 2017.

ECONOMICS

  • Zubaira Hassan & Sukaina Riaz, Conference Attended: Conference on Benazir Income Support Fund. Falettis Hotel Lahore / Pakistan, Organized by Govt of Punjab March 23rd.

POLITICAL SCIENCE

  • Dure Shahwar Bano, India-Pakistan Strategic Provisions: Emerging Energy-Security Rivalry in Central Asia. International Conference on Social Sciences and Humanities in the New Millennium Challenges and Prospects. VU Lahore / Pakistan, December 14th -16th 2017.
  • Dure Shahwar Bano, New Ethnic Identity: Role of Religion and State of Identity in Pakistan. International Conference on Peace, Conflict, and Violence: Challenges and Resolution Strategies. COMSATS Lahore / Pakistan, November 29th -30th 2017.
  • Khushboo Ejaz, Implementation of Quality Assurance Mechanism: A case study of Kinnaird College for Women, Lahore. 1st International conference on Quality Assurance. Khyber Medical University Peshawar, December 18th -19th 2017.
  • Khushboo Ejaz, Socio-economic Problems faced by Internally Displaced Persons in Pakistan: A Comparative Analysis of Operation Rah-e -Raast and Rah-e- Nijaat, International Conference on Migration and Displacement”, GCU  November 14-16, 2017

PSYCHOLOGY

  • Zara Haroon, Asir Ajmal, Clinical psychology and the developing world: Issues, challenges and solutions. Life Experiences of Infertile Females of Lahore: A Phenomenological Approach (Oral), 9th March, 2017.
  • Zara Haroon, Raumish Masood Khan, Muslim Psychology, Resiliency and spirituality among adolescents (Oral). March, 2016.
  • Rabia Majeed, Mahira Ahmad. International Conference on Health Psychology: Issues and Challenges. Gender role conflict and psychological well-being in male-to-female transgender individuals (Oral). 26th -28th April, 2017.
  • Mahlaka Sajid, Mahira Ahmad, Clinical psychology and the developing world: Issues, challenges and solutions. Emotional distress in Pakistani mothers caused by son’s emotional attachment to wife: Interpretive phenomenological analysis. (Oral), 9th March, 2017.
  • Sarah Ahmad, Mahira Ahmad, Clinical psychology and the developing world: Issues, challenges and solutions. Premenstrual Syndrome, Anxiety and Positive Negative Experiences in Sports Girls. (Oral), 9th March, 2017.
  • Sara Asad, Qurat ul Ain Bokharey, Clinical psychology and the developing world: Issues, challenges and solutions. Perceived Loneliness, Tolerance for Disagreement, and Aggression among Adolescents (Oral), 10th March, 2017.
  • Asma Majeed. Clinical psychology and the developing world: Issues, challenges and solutions. Barriers in achieving gender equality in higher education: Claiming women rights in Pakistan. (Oral). 10th March, 2017.
  • Asma Majeed. Saida Waheed Gender Initiative (International Colloquia) Gender imbalance in higher education: Philosophical debates on state policies of Pakistan. (Oral). 27th-28th May, 2017.
  • Sabir Ali, Asma Majeed. Contemporary issues in Muslim Society & Culture. Critical analysis of Islamic Feminism in Islamic perspective: A case study of Dr Riffat Hassan’s work. (Oral). 5th April, 2017.
  • Sumaira Rashid, 2nd International Conference on Research & Practices in Education. SNS based media campaigns in promoting awareness related to inclusive education. (Oral). Feb 24th -25th, 2017.
  • Sumaira Rashid, Education in Pakistan: Building Bridge between Mathematics, Science, & Technology and Teacher Education. Problem solving curriculum and sustainable development in technology education: An exploratory study on technical teacher’s perspective. (Oral) 24th -26th March, 2017.
  • Usman, R., & Khan, M. A. The Relationship of Quality of Life with Depression, Self Esteem, Coping and Rejection Sensitivity among Infertile men and women. Paper presented at 1st International Conference —Clinical Psychology and the developing worlds: Issues, Challenges and solutions, Institute of Clinical Psychology, University of Management and Technology (UMT) 9th -10th March, 2017.
  • Dr. Masha Asad Khan, Co-Chair: International Conference: “Peace, conflict and violence: Challenges and resolution strategies. COMSATS Institute of Information Technology, Lahore/ Pakistan November, 29th -30th 2017.
  • Dr. Masha Asad Khan, Relationship between appearance schemas, self-esteem and academic achievement among university students. Poster Presentation: International Conference: “Peace, conflict and violence: Challenges and resolution strategies. COMSATS Institute of Information Technology Lahore/ Pakistan. November, 29th -30th , 2017.
  • Dr. Masha Asad Khan, Relationship of clinical anger with emotional intelligence and locus of control among drug dependants. Poster Presentation: International Conference: “Peace, conflict and violence: Challenges and resolution strategies. COMSATS Institute of Information Technology, Lahore/ Pakistan. November, 29th -30th 2017.
  • Dr. Masha Asad Khan, Perception of young women who veil at university. Poster Presentation: COMSATS Institute of Information Technology, Lahore/ Pakistan, 18th May 2017.
  • Aswa  Zainab, Zara Haroon Health and Well Being. Psychological Hardiness as a Personality Disposition in Improving Life quality and adaptability in Iatrogenic Paraplegics. (Oral).11th -13th March, 2017.
  • Khadija Butt and Sara Asad. International Conference on Health and Wellbeing. Self-compassion, personal belief in a just world and helping attitude among young adults. (Oral). 11th – 13th December, 2017.
  • Meher Fatima Shamsi and Sara Asad. International Conference on Health and Wellbeing. Emotional maturity, forgiveness, and marital quality among dual earner couples. (Oral). 11th – 13th December, 2017
  • Sara Asad and Humaira Akhtar. International Conference on Sustainable Development through Education: Articulations, Conditions, & Responsibilities. Perfectionism and academic self-concept as predictors of stress in pre-medical students. (Oral). 21st November, 2017

URDU

  • Dr. Tahira Sadiqa “Iftikhar Jalib urdu Afsanay ki Nai Lasani Tashkeelat” Bunyaad Lahore University of management scinces Lahore,Pakistan (,Jild 8 ,2017, 462-441)
  • Dr. Tahira Saddiqa kitaab “Nai Lasani Tashkeelat aur Iftikhar Jalib kay Afsanay” tahqeeq, Tanqeed, tarteeb -Matan mua mufasil hawashi,maqsood publisherz Lahore: 2017(550,8769,969,978 ISBN)

BIOCHEMISTRY

  • Sobia Ahsan Halim as Invited Speaker in Conference on computational biology and genomics, 27th -29th September, 2017, Hazara University Mansehra. Title of Talk: Targeting Alternaria solani Succinate Dehydrogenase by In silico Modeling and Virtual Screening to Combat Early Blight.
  • Sobia Ahsan Halim as Invited Speaker in Seminar on “Advances in Life Sciences and Career Opportunities” Organized by Department of Zoology, Kinnaird College for Women, Lahore on May 9th , 2017. Title: Designing novel fungicides by In Silico Structural Biology.
  • Sana Akbar and Hooria Younas, ‘Screening of Biological Activities of Peppermint Plant Extracts.’ in “1st National Conference on Bioactivity of Phytochemicals” organized by University of Lahore held on October 4th June, 2017. (Poster Presentation).

ZOOLOGY

  • Fatima Tu Zahra, Gaitee Joshua. Saleema Bashir Shams. Shamaila Nadeem, Bibi Nazia Murtaza. An abstract entitled “Assessment of Heavy Metal Accumulation in Macroinvertebrate species sampled from River Ravi using Atomic absorption Spectrophotometer.” 37th Pakistan Congress of Zoology (International) and oral presentation was given in one of the academic sessions during the Congress, Feb 28th -March 2nd, 2017.
  • Joshua G. Younas H. Zulfiqar S. B Shams S.Bashir and Nadeem S. 6th International Fisheries Symposium and Expo. Lahore. “Innovative and sustainable Aquaculture for Blue Revolution” An abstract entitled Detection Of Heavy Metals (Zn, Mn, Co,Cr, Cd, Ni) In Water and Fishes Of Baloki Headworks, from Q-B Link Canal, River Ravi and their Confluence were submitted and an oral presentation was given in one of the academic sessions during the Congress.
  • Dr. Bibi Nazia Murtaza. An abstract entitled “Embryotoxic effects of ciprofloxacin in chicken” were submitted for 37th Pakistan Congress of Zoology (International) and oral presentation was given in one of the academic sessions during the Congress.
  • Fatima Tu Zahra, Gaitee Joshua. Saleema Bashir Shams. Shamaila Nadeem, Bibi Nazia Murtaza. An abstract entitled “Assessment of Heavy Metal Accumulation in Macro invertebrate species sampled from River Ravi using Atomic absorption Spectrophotometer.” were submitted for 37th Pakistan Congress of Zoology (International) and oral presentation was given in one of the academic sessions during the Congress.
  • Joshua G. (Assistant Professor) Younas H.(BS Hons Zoology) Zulfiqar S.(BS Hons Zoology) Shams S.B. (Professor) and Nadeem S. (Associate Professor). An abstract entitled Detection
    of Heavy Metals (Zn, Mn, Co,Cr, Cd, Ni) In Water and Fishes Of Baloki Head works, from Q-B Link Canal, River Ravi and their Confluence were submitted for 6th International Fisheries Symposium and Expo-2017“Innovative and sustainable Aquaculture for Blue Revolution” an oral presentation was given in one of the academic sessions during the Congress.

ENVIRONMENTAL SCIENCE

  • Rida Fatima, Sana Akhtar, Zamir Ahmed Soomro, Munawar Hussain, International Conference on Emerging Trends in Earth and Environmental Sciences, University of the Punjab Lahore Dietary exposure of contaminants through drinking water and associated health risk assessment, Poster Presentation, 9th March, 2017.
  • Kaunain Ayaz, Sana Akhtar International Conference on Emerging Trends in Earth and Environmental Sciences, Distribution of Selected Heavy Metals in Urban, Suburban and Agricultural Soils of Sheikhupura, Pakistan Oral Presentation, 9th March, 2017.
  • Savitha Anum Shahraz, Sana Akhtar, International Conference on Emerging Trends in Earth and Environmental Sciences, Distribution of Selected Heavy Metals in Urban, Suburban and Agricultural Soils in Sadiqabad, Pakistan. Poster Presentation, 9th March, 2017.
  • Ramisha Ashraf, Sana Akhtar, International Conference on Emerging Trends in Earth and Environmental Sciences, Determination of Physicochemical And Biological quality of Drinking Water From Sadiqabad, Poster Presentation, 9th March, 2017.
  • Iqra Mazhar, Ghazala Yaqub, Almas Hamid, International Conference on Emerging Trends in Earth and Environmental Sciences, A Rapid and Selective High Pressure Liquid Chromatography Method For Determination Of Selected chlorinated by products, 9th March, 2017.
  • Ghazala Yaqub and Arooj Khan, International Conference on Emerging Trends in Earth and Environmental Sciences Assessment of health risk due to heavy metal contamination in vegetables, fruits, and soil and water samples. Oral Presentation, 9th March, 2017.
  • Fariah Khalid, Almas Hamid, Samia Saif, International Conference on Emerging Trends in Earth and Environmental Sciences, Impact of waste water of a pulp and paper industry on surrounding environment. Poster Presentation, 9th March, 2017.
  • Wajeeha Saleem, Almas Hamid International Conference on Emerging Trends in Earth and Environmental Sciences, Comparative assessment of respiratory and other occupational Health effects among Elementary workers, Oral presentation, 9th March, 2017.
  • Alizae Salaam, International Conference on Emerging Trends in Earth and Environmental Sciences, Respiratory and other health risks among poultry farm workers and evaluation of management practices at poultry farms, Oral Presentation, 9th March, 2017.
  • Iman Meer, Z.B Miza, Dr Nikhat Khan, 37th Pakistan Congress of Zoology (International), Zoological Society of Pakistan “Ecological Linkages of Aquatic Biodiversity in the Left Marginal Water Reservoir of the Chashma Barrage”, Oral Presentation, 28th Feb- March 2nd, 2017.

STATISTICS

  • Habibullah, S.N. (2017), “Problems Arising from the Stochastic Nature of Degradation with Application to Under-Sea Structural Reliability”, Proceedings of the OCEANS 17th International Conference (September 18th -21st, 2017, Anchorage, Alaska, USA).
  • Habibullah, S.N. (2017), “On Improved Estimation of the Location Parameter of the Lognormal Distribution for More Accurate Modeling”, Proceedings of the 12th International Conference on Structural Safety and Reliability (ICOSSAR 2017) held on August 6th -10th, 2017 at TUWien, Vienna, Austria.
  • Habibullah, S.N. and Xavier, K. (2017), “On Saunders’ Method for Obtaining SIA-Counterparts of Non-Negative Continuous Distributions” presented at the 15th International Conference on Statistical Sciences held on March 9th -11th , 2017 at Shah Abdul Latif University (SALU), Khairpur.

MEDIA STUDIES

  • Amna Waheeda, Effects of online war games on teenagers in Lahore. International Journalism Conference. 9th -11th December 2017, Lahore/ Pakistan.
  • Amna Waheeda, Impact of SMS on Interpersonal relationship among youth in Lahore. Media Conference in Postmodern Times: Challenges & Prospects. 22nd -23rd December, 2017 Islamabad / Pakistan.
  • Komal Ahmed, Conference Attended: International Journalism Conference, 9th -11th December, 2017 Lahore/ Pakistan.
  • Kiran Karamat, Hamna Sohail, Mehroz Shafiq. Impact of Stereotypical images of Pakistani Men in Hum TV Dramas on Viewers Media Conference in Postmodern Times: Challenges & Prospects. 22nd -23rd December, 2017 Islamabad / Pakistan.
  • Kiran Karamat, Momina Rashed. Role of English Newspapers of Pakistan in the Coverage of Punjab Women Protection Bill against Violence. International Journalism Conference 9th -11th December, 2017 Lahore/ Pakistan.

ENGLISH

  • Numrah Mehmood, Conference Attended: Humanities Conference on ‘Locating the Transcultural Humanities in South Asia/ Pakistan’ FC College Lahore / Pakistan, October 13th -15th 2017.
  • Tehreem Arslan Aurakzai, Conference Attended: Humanities Conference on ‘Locating the Transcultural Humanities in South Asia/ Pakistan’ FC College Lahore / Pakistan, October 13th-15th 2017.
  • Tehreem Arslan Aurakzai, Conference Attended: 1st National Conference on Literature, Culture and Society. Garrison University, Lahore/ Pakistan May 15th -16th 2017.
  • Sarah Ishfaq, Conference Attended: Humanities Conference on ‘Locating the Transcultural Humanities in South Asia/ Pakistan’ FC College, Lahore/ Pakistan. October 13th -15th 2017.
  • Rida Zohaib, Conference Attended: Humanities Conference on ‘Locating the Transcultural Humanities in South Asia/ Pakistan’ FC College, Lahore/ Pakistan October 13th -15th 2017.
  • Prof. Nasreen Pasha, Session Chair: Karachi Writing Centre, IBA Karachi / Pakistan April 30th 2017.
  • Dr. Nadia Anjum, Appeasing Cities: Female Consciousness in Three Pakistani Poets: 8th International Thaap Conference, Nov 10th – 11th 2017.
  • Dr. Nadia Anjum, Eco Poetics: Sufi tradition to initiation: First International Punjabi Conference (LCW) Dec 21st – 22nd, 2017.
  • Ms. Syrrina Ahsan, Goddess and Women The Dichotomous Coexistence of Religio-Social Inflected Vision of Indian Feminism in Bapsi’s Sidhwa’s Water. International Conference on Interdisciplinary Social Science Studies Oxford: University of Oxford, November 2017.
  • Ms. Syrrina Ahsan, On Critical Theory: International Conference on English Language and Literature. Queen Mary College, March 2017.
  • Ms. Syrrina Ahsan, (Guest Speaker) Talk at Beaconhouse College February, 2017.
  • Shirin Zubair, Learning to be Glocal: Some Reflections on Transgressive Theories and Transcultural Flows in ELT in Pakistan. International Conference Locating the Transcultural Humanities in South Asia/Pakistan, Forman Christian University, Lahore. October 13th -15th, 2017.
  • Shirin Zubair, Lions, Silent birds and Wet Cats: Metaphors Punjabi/ Seraiki Women Live By. 1st International Conference, Zaban, Adab, Fun te Saqafat, Department of Punjabi, Lahore College for Women University. December, 2017.

APPLIED LINGUISTICS

  • Iram Sagheer and Dr. Shirin Zubair, “Budhi Ghori Laal Lagam” Gender Stereotyping Punjabi Proverbs. International Punjabi Conference “Punjabi Zuban, Adab, Funn ty Saqafat”. Lahore / Pakistan, 21st -23rd Dec 2017.
  • Irfana Bano, Linguistic Analysis of Punjabi Tappas. International Punjabi Conference “Punjabi Zuban, Adab, Funn ty Saqafat”. Lahore / Pakistan, 21st -23rd Dec 2017.
  • Khadija Akram, Recruitment and Retention of Generation Y Teachers in Private Educational Sector of Pakistan. International Research Colloquium for Humanities and Social Sciences. LCWU Lahore / Pakistan, 25th October 2017.
  • Hafsa Qadir, Discourse and Cultural Study at “Tower Of Pakistan”. Fourth International language and Literature conference in Islamabad. January 6th -8th 2017.
  • Saira Naseem, Comparative Analysis of English and Urdu Preposition. Fourth International language and Literature conference in Islamabad. January 6th -8th 2017.
  • Afia Naeem, Curative Power of Language: Inclusion of Imagination via Neuro-Linguistic Programming. Fourth International language and Literature conference in Islamabad. January 6th -8th 2017.